Case study
Bayt Al Furas
Brand & Lead-Generation Website · Dubai, UAE · Live since 2025
Client: Bayt Al Furas Technical Services Co. L.L.C · Industry: Construction, Fit-Out & Facilities Maintenance
Bayt Al Furas is a Dubai-based technical and maintenance services company running eight service divisions — flooring, electromechanical, interior design, fencing, waterproofing, tents & shades, building maintenance, and MEP — across residential, commercial, and industrial projects throughout the UAE.
Section 01
The challenge
A business running eight distinct service divisions — each with its own specialists, materials, and body of completed work — needed a single site that could present all of it credibly without burying any one division, and turn a visitor researching something as specific as Ucrete flooring for a dairy facility into a qualified enquiry, not a generic contact form buried three clicks deep.
Section 02
What we built
- A full service catalogue, organized by division. Flooring, Electromechanical, Interior Design, Fencing, Waterproofing, Tents & Shades, Building Maintenance, and MEP each get a dedicated page — Flooring alone breaks out into Hardwood, Epoxy, Ucrete, and Vinyl, with the suited-for use cases and finish options spelled out for each.
- A real projects portfolio, not stock photography. Completed work across the UAE — a mezzanine floor and wildlife shades at Al Nakhali Dairy Farm, Ucrete flooring for HHPO and Emirates Industry for Camel Milk & Products, an off-grid solar system for Al Farhan Diesel, a custom food truck shade for Camelicious — organized by sector and dated, so prospects can see the exact kind of job they're considering already done.
- A quote funnel tied to the exact service. Every service page carries its own "Get Quote" path into a structured enquiry form, with a service-specific dropdown that routes the lead correctly from the first click.
- Credibility built into the layout, not bolted on. 750+ completed projects, 2,700+ satisfied customers, 30+ years of combined team experience, and a 99% satisfaction rate sit directly in the page flow — alongside direct phone, WhatsApp, and email channels — so a visitor never has to hunt for a way to get in touch.
Section 03
The outcome
Bayt Al Furas now has one site doing the work of eight brochures — a full division-by-division catalogue, a growing, dated portfolio of real UAE projects, and a quote funnel that routes every enquiry to the right specialty from the first click. It's live at alfuras.tech, running as the company's primary channel for turning visitors into qualified leads.